![]() ![]() Want to do it like the best? Select from playlists recommended by celebrity athletes or learn which is their favorite Power Song-the musical selection they count on when they need that extra kick to close out a workout. Load your own music, choose from workout routines or music mixes created and posted by iTune users, or opt for inspirational and coaching voiceovers. Looking for music with a good beat for running or other type of exercise? New from Apple's iTunes Music Store, a "sport music" section with mixes timed to synch with your workout. It will automatically sync and store your workout data on a personalized log at. The iPod works in conjunction with the Internet to make full use of input and output functions. The package includes the MEM sensor for tracking a runner's performance data in three axes (space, temperature, direction), and a wireless receiver that connects to the iPod nano ($149-$249). Start with the basic equipment: You will need to buy the new line of digital-ready Nike running shoes, the Air Zoom Moire ($99/pair) designed with a built-in insole pocket to house an accelerometer that comes with the Nike+ iPod Sports Kit ($29). The integrated functionality of the package is inseparable from its marketing story. The partners regard it as a "great start" to an increasingly evolving collaborative plan aimed at developing new markets defined by lifestyle interplays and driven by digital convergence. With the launch of Nike+ iPod slated for mid-July, the companies are preparing their channels to sell more shoes and apparel, more devices, music, and podcasts. "We're working with Nike to take music and sport to a new level," Steve Jobs added. "Nike+ iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation," Parker said. In late May, Nike and Apple unveiled their brand partnership at a New York event, with Parker and Jobs flanked by seven-time Tour de France champion Lance Armstrong and marathon world record holder Paula Radcliffe.
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